the brief
the visual language
the design system for Chhaap centers on slow, intentional digital storytelling that honors the tactile rhythm of hand-block printing. Interactivity is built directly into the visual mechanics: users digitally deconstruct traditional block printing layers, interactively stacking the Datta (background fill), Rekh (line outline), and Gadd (shading/color block) to reveal how complex motifs emerge step-by-step through slow, deliberate craft.
the theories
To bridge the gap between mass-market imitations and authentic craftsmanship, the project proposed a complete visual repositioning of Bagru prints as Indian luxury. Grounded in Karl Polanyi’s economic theory of disembeddedness, the team designed a physical publication along with a digital web archive containing interactive cluster maps, "Choreography of the Craft" photo essays, artisan profile cards, and theoretical frameworks to make the heritage accessible to modern audiences.
move the notes around to see discussions, and trip memorabilia
research publication
being kindly hosted by the artisans at jaipur
experiences
Executing on-ground research in Bagru provided first-hand exposure to the daily realities, technical precision, and socio-economic challenges of master artisans. Structuring interviews across artisan, associate, and consumer personas allowed us to synthesize qualitative field data into cohesive print and digital stories. The project deepened my expertise in publication design, web layouting, data synthesis, and ethical communication systems for traditional craft communities.
