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rebrand, art direction
/Aug 15, 2026
/2025
the brief
Found in Translation is an interactive digital archive and data visualization project that explores the linguistic journey of loanwords across Indian languages and dialects. The microsite maps how vocabulary migrates and transforms through four primary historical and socio-cultural drivers: Trade, Colloquialism, Religion, and Colonization
Found in Translation is an interactive digital archive and data visualization project that explores the linguistic journey of loanwords across Indian languages and dialects. The microsite maps how vocabulary migrates and transforms through four primary historical and socio-cultural drivers: Trade, Colloquialism, Religion, and Colonization
the decisions
Soft-focus blur was applied across nodes to symbolize the erosion of meaning over time, while rendering all 51 root words at once captures the scale of the linguistic diaspora. A translucent glass-morphic menu filters specific migration paths without breaking spatial context. Selecting a node opens the Digital Ledger, seamlessly shifting the user from macro-pattern mapping to detailed cultural nuances.
Soft-focus blur was applied across nodes to symbolize the erosion of meaning over time, while rendering all 51 root words at once captures the scale of the linguistic diaspora. A translucent glass-morphic menu filters specific migration paths without breaking spatial context. Selecting a node opens the Digital Ledger, seamlessly shifting the user from macro-pattern mapping to detailed cultural nuances.
the outcome
The microsite transforms dense etymological data into an intuitive, metaphor-driven digital archive. By pairing macro spatial mapping with intimate word-level histories, it creates an engaging visual narrative that exposes the hidden cultural journeys behind everyday vocabulary.
The microsite transforms dense etymological data into an intuitive, metaphor-driven digital archive. By pairing macro spatial mapping with intimate word-level histories, it creates an engaging visual narrative that exposes the hidden cultural journeys behind everyday vocabulary.
dont set your ideas in stone. set them in jelly.
dont set your ideas in stone. set them in jelly.
dont set your ideas in stone. set them in jelly.
Tuesday, October 27, 2026
2026. bhagyashree mohan