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marlow
brand identity, art direction
rebrand, art direction
/Aug 15, 2026
/2025
the brief
halo, a small-batch skincare line, was launching with three products and needed a brand that could sit on a shelf next to names ten times their size and not look out of place.
halo, a small-batch skincare line, was launching with three products and needed a brand that could sit on a shelf next to names ten times their size and not look out of place.
the decisions
kept everything spare — a lot of empty space, one warm neutral, and a wordmark with a single distinctive detail so it reads at thumbnail size. designed the packaging first and the brand around it, because for skincare the bottle is the brand. chose calm over clinical; most of the category shouts, so quiet stood out.
kept everything spare — a lot of empty space, one warm neutral, and a wordmark with a single distinctive detail so it reads at thumbnail size. designed the packaging first and the brand around it, because for skincare the bottle is the brand. chose calm over clinical; most of the category shouts, so quiet stood out.
the outcome
halo sold through its first production run in six weeks and got picked up by two boutique stockists — both of whom said the packaging is what made them reach out.
halo sold through its first production run in six weeks and got picked up by two boutique stockists — both of whom said the packaging is what made them reach out.
dont set your ideas in stone. set them in jelly.
dont set your ideas in stone. set them in jelly.
dont set your ideas in stone. set them in jelly.
Tuesday, October 27, 2026
2026. bhagyashree mohan